Exactly as described
“Second tub of this now. A blend of natural ingredients alongside extracts of caffeine, designed to clean hair while promoting growth — and that is genuinely what it does. Delivery was two days.”
Hair Care
Cleanses & promotes growth · 100ml / 200ml / 300ml
£8.00
A blend of natural ingredients alongside extracts of caffeine, designed to clean hair while promoting growth.
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About this product
A blend of natural ingredients, alongside extracts of caffeine, designed to clean the hair while promoting growth.
Caffeine is included for a reason rather than as a marketing word: it is one of the few topical ingredients with credible evidence behind it for stimulating the follicle and improving blood circulation at the scalp.
Made in the UK in small batches, and formulated to clean thoroughly without stripping the hair of everything that keeps it healthy.
Apply to wet hair, massage into the scalp for 30 seconds and rinse. Repeat if you have used a lot of styling product, then follow with the Iminent Conditioner.
| Format | Liquid shampoo |
|---|---|
| Volume | 100ml, 200ml or 300ml |
| Key active | Caffeine extract |
| Hair type | All types, including locs and coily hair |
| Animal tested | Never |
| Made in | The UK |
Reviews
We only publish reviews from confirmed orders, and we never edit them.
Exactly as described
“Second tub of this now. A blend of natural ingredients alongside extracts of caffeine, designed to clean hair while promoting growth — and that is genuinely what it does. Delivery was two days.”
Worth the price
“I hesitated at the price but the ingredient list is honest and a little goes a long way. It has replaced two other things on my shelf.”
Good, with one caveat
“Really pleased overall. Took a couple of weeks to notice a difference, so give it time rather than judging it in the first few days.”
Questions
Yes — it rinses cleanly and does not leave residue, which is what matters most with locs.
Yes. It cleans without stripping, so colour holds better than with a harsh detergent shampoo.
Orders placed before 14:00 on a working day are dispatched the same working day. UK standard delivery takes 2–3 working days, express arrives the next working day, and delivery is free over £40.
Our 30-day satisfaction guarantee covers this product even if you have opened and used it. Email us and we will refund you.
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Ivy, our AI assistant, is available 24 hours a day for ingredient and delivery questions — or book a consultation for a personal recommendation.